Category Archives: Uncategorized

Setsubun (節分)

Setsubun (節分) is the day before the beginning of spring in Japan. The event takes place on February 3rd every year. According to the Japanese lunar calendar, this is the last day before spring starts (although it’s still very cold in most parts!). On this day, it is said that the spirit world is the closest to the real world, and as such strange events and “demons” may appear.

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To ward against such evil, families throw soy beans at one family member who wears a demon mask to scare them away. People also eat their age in soy beans plus one for good luck, and eat a long uncut maki sushi rolls wrapped in seaweed while facing a certain direction. While throwing the beans, people will say “oni wa soto, fuku wa uchi!” – “demon out, happiness in!”

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Happy Setsubun from Japan!


Sapoporo Snow Festival 2019

All of you from the Northern Hemisphere are more than aware that winter is here right now! S why not celebrate?

The most northern island of Japan (Hokkaido) is covered with snow for longer periods of time during winter and its main city of Sapporo hosts annual snow festival: the world’s greatest winter wonderland.

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This year the festival will be held from Thursday, 31st January (today!) to Monday, 11th February and boasts wonderful ice and snow sculptures from artists from around the world.

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More than 2 million people flock north to attend the festival every year and possibly catch some skiing or snowboarding nearby in what is considered one of the best places in the world for the sports.

Hokkaido is a A truly amazing experience!

Extended Snack Information for Jan / Feb 2019

Boxes were sent out yesterday and here’s this months’ exclusive snack write-up for those of you receiving your boxes in the next few weeks!

As usual, use the password from the included newsletter to access a whole bunch of interesting information regarding the included snacks at the link below.

Read on and enjoy!

Malc & Rich

Taste Japan

Happy New Year!

Happy New Year all the way from Japan! Have a great New Year period!

Extended Snack Information – December / January 2019 box


Boxes were sent a little earlier this month and should be arriving from early-mid January onwards to account for the Christmas post rush.

Here’s this month’s extra snack information that can be viewed by entering your password from the included flyer!

Have a great Christmas and New Year folks,

Malc & Rich,

Taste Japan

Happy Christmas from Japan!

Have a great day with family and friends wherever you may be! Enjoy!

Extended Snack Info – Nov /Dec 2018 – Christmas Box

Here’s this month’s extended write-up for all those of you who have already received and opened the Christmas box for November / December 2018. Enter your password from the included flyer below, get your snacks ready and read on!

Have a great Christmas and New Year folks,

Malc & Rich

Taste Japan