Happy Pocky Day everyone!
What is Pocky Day?
Pocky & Pretz Day (ポッキー＆プリッツの日) is a Japanese marketing event that occurs on November 11th each year.
The Glico products Pocky and Pretz, which are both long, thin biscuits, are used to represent the repeated number 1 in the numerical date (i.e. the 11th day of the 11th month).
Glico has deployed an advertising campaign surrounding the date each year since 1999 and have even set multiple world records in the process.